Led a comprehensive UI audit and design system initiative to unify two fragmented web platforms — e-commerce and rewards — into a single, cohesive responsive experience that streamlined design, development, and deployment.
Customers were forced to navigate between two separate websites — an e-commerce storefront and a rewards platform — each with completely different navigation structures, visual languages, and account systems.
Users redirected between two sites with incompatible navigation and separate accounts.
Pages with no clear path forward, breaking flows and increasing drop-off.
Disconnected services and databases made unified features impossible.
UI that did not adhere to best practices or ADA compliance standards.
The project began with a full-scale UI audit to catalog every component, pattern, and interaction across both platforms. From there, I established the foundation for a unified design system and worked with cross-functional teams to plan the migration path.
Compiled a comprehensive list of components across both platforms to identify overlaps, inconsistencies, and gaps.
Established journey maps and archetypes to understand navigation patterns and reveal pain points.
Redesigned the IA to create a unified sitemap that eliminated dead ends and established clear paths.
Built a design system establishing a common language between UX, product, and development.
Divided unification into smaller MVPs for front and back end, enabling iterative delivery.
The result was a unified responsive platform backed by a comprehensive design system — a shared source of truth for components, patterns, and interaction standards across both product teams.
Responsive page templates replaced the fragmented layouts, ensuring consistency across devices. A new CMS system streamlined content management, enabling non-technical teams to publish without engineering intervention.
Key deliverable: A scalable design system with responsive templates and CMS architecture that unified the e-commerce and rewards experience.
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[Add 2-3 paragraphs about your takeaways. What was hardest? What would you do differently? What did this teach you about working at scale?]